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May 2005 |
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| • | New Product Spotlight – Message in a Bottle Tiny sea shells and sand makes these keepsakes authentic. Click here for more. |
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| • | What’s New with Women’s Apparel Good news: Ladies apparel has changed for the better over the years. Click here for story. |
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| • | The Sales Strategist Here are tips for business planning, from revenue to vacation time. Click here for story. |
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| • | Radio Advertising What you need to know about arranging to broadcast your services. Click here for story. |
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| • | Office Space and Productivity Need more room or a more upscale image? Shared space may be the answer. Click here for story. |
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| • | Don’t Shy Away From Surveys Ideas for gathering the data you need to keep moving your business forward. Click here for story. |
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Help Us Help You Some buyers aren’t keen on the idea of putting a lot of effort into educating a promotional products salesperson about their organization. It’s time-consuming, for starters, and they don’t automatically see the purpose. When they need a product or gift for an upcoming event, activity or promotion, they simply call or email to relay their needs, and in a matter of days (or weeks), their products arrive. So if the system works, why mess with it? We know of several reasons. Consider the following: Avoid unnecessary expenses. Most factories can ship logoed merchandise with a variety of options, from standard service (e.g., 5-10 working days) to rush, super rush or mega rush service (e.g., 3 day, 2 day or overnight). This means that even if you’re under the gun to have product, we should be able to get what you want when you need it. The bad news is that if the planning of promotional needs is left until the 11th hour, you will likely incur rush charges and/or expedited freight charges which drives up the overall cost of a promotion. The solution: Spend time educating us about your annual/recurring events and activities. We’ll mark our calendar to ensure that we begin the promotional planning process well in advance so you can avoid wasting precious resources. Of course emergencies will come up, but we’d like to help you avoid them whenever possible. History can be helpful. Psychologists say the best predictor of future behavior is past behavior. For this reason, the more you share with us about past promotional activities the better equipped we are to suggest ideas for the future. That’s why it’s a good strategy to share as much information as you can. For example, were certain products a hit with clients but not prospects? Was it successful to provide female and male staffers with different anniversary/recognition gifts? Is there a category of product (e.g., apparel, desk accessories) that is always well received among your target audiences? Do you typically allocate a certain percentage of your budget for some activities vs. others? The more we know, the more likely we are to propose winning promotions. We will gladly take – and keep – detailed notes about your organization and its promotional needs at any time. Our goal is to make your professional life simpler and increase the effectiveness of your marketing. Don’t ever hesitate to share your thoughts and ideas with us… we’re here to help! Best regards, |
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